ICF defines coaching as partnering with clients in a thought-provoking and creative process that inspires them to maximize their personal and professional potential, which is particularly important in today’s uncertain and complex environment. Please mark the key phrases here; ‘thought- provoking’ and ‘creative’! We will deal with them in subsequent paragraphs.
The word ‘Coaching’ comes from ‘coach’ meaning- to transport something from one place to the other; here in the world of professional coaching it means shifting client’s frame of reference from one state to the other in order to elicit lasting behavioural changes- a precursor for sustainable ‘Doing’ and ‘Being’ changes in client’s life. In order to affect such a shift, the coach has the most trusted and versatile tool- Insightful questions! Like any other forms of effective human interaction and conversation, questions are the most powerful levers that prod the listener (read, client) into self-introspection and deep-diving within him/herself. A professional coach operates with the fundamental doctrine that a client has all the resources and wherewithal within him/herself to make the desired transformation. Then a coach facilitates a process similar to ‘guided-discovery’ and incisive questions are the cornerstone of the approach a coach adopts. Such powerful questioning is both an art and a science – art in the sense that a coach masters the craft of such incisive questions through practice and experience; science in the sense that an impactful question has a definite anatomy- we can call it ICE- Intent, Content & Experience (for the client).
As professionals, we know that open-ended and closed-ended are the two broad types of questions to elicit desired response in a conversation. However, for a coach any and all open-ended questions are just not good enough! If a coach partners with a client in thought-provoking and creative episodes of coaching engagements then the coach must go beyond the usual engagement questions (often the open-ended types) to those which have the potential to create a shift in the reference-frame for the client. This is achieved by the coach by creating a certain ‘vacuum’ or ‘space’ in coaching parlance. This space is a uniquely powerful and a provocateur of sort for the client, nudging him/her into self-reflect mode wherein the client goes deeper into him/herself and try to dig out the unique attributes, natural gifts and talents. In a way, such questions make the client more resourceful. The most impactful of coaching questions effectively create this space or vacuum. For example, a good open ended question in normal conversation might sound as ‘What all options do you have to cope-up with the irresistible issue at home front?’ However, for a coaching conversation in similar circumstances the coach might ask his client ‘In case the approach that you have chosen fails what other alternatives could you think of?’ The latter assumes that the client has already reviewed his/her options (if not already, then it does provoke the client to swing into action) and is resourceful enough to creatively think and decide for him/herself. This is a great deal of empowerment and taking control of the situation for the client.
Subsequently, we look into the process of powerful questioning (one of the eleven core competencies of a professional coach from ICF) and we can divide this section into three distinct aspects- objective of asking evocative questions, what incisive questions are and what incisive questions are not!
First, the purpose for a coach to ask such powerful and sometimes discomforting questions to the client is to
- Shake and shift the frame of reference for the client with which s/he approaches the issue at hand
- Provoke the client to get in touch with his/her deeper sense of purpose, often called life-purpose and values
- Create and visualize a future that doesn’t exists now but with a premise that the client has necessary resources within self to bring this creative piece into fruition
The coach often acts out of sheer inquisitiveness and curiosity to learn the client better and in the process make the client more self-aware too- a journey of guided self-discovery and contemplation that nudges the client into action. Deep-listening in conjunction with such evocative questions make for the perfect pair of tools that a professional coach often employs. When the coach poses such impactful questions followed by a deep listening and being present with the client, it creates the vacuum (space) for the client to discover alternatives and resources which otherwise would have eluded him/her. This is precisely what many a coaches call ‘interrupting the pattern’. After all, coaching is to break the usual flow and allow the client to divert the flow in an uncharted terrain and such conversations mediated through evocative questions help the client see and pursue a new path to meaningfulness in life.
What isn’t a powerful question in coaching context? This will help us frame what powerful questioning in coaching is. A coaching question is NOT,
- A tool or technique to establish the coach as intellectually and cognitively superior to the client (spare that for the mentors)
- An approach by the coach to engage in a verbal duel (spare that for the consultants)
- A means to elicit reams of information that are rooted in the past with little emphasis for forward looking discourse by the client (spare that for managers)
So far we have spoken of open-ended powerful questioning techniques. Professional coaches are craftsmen of timely closed-ended questions also. These closed-ended questions help the client zero-in on the outcomes and action-steps. How to optimally place a closed-ended question in a coaching conversation is a skilful task- do it pretty early in the conversation and you have the client submitting by saying ‘I don’t know’! When applied at the opportune time in the course of coaching engagement these questions will jolt the client into serious contemplation and subsequently, into action. So we see definitive roles that various types of evocative questions have in a powerful coaching engagement. A master coach will ask such incisive questions with élan and ease thereby making the coaching conversation more natural and spontaneous- hygiene for the client to reveal his deeper states of meaning and resourcefulness.
As we often say, powerful questioning in coaching is a journey to unknown but welcoming future state for both the coach and the client- a journey that every professional coach worth his salt has to undertake for the superior coaching outcome. Are you ready yet?

The biggest spin-off could have been the wealth of tacit knowledge and know-how flowing far and across the class. Flipped-classroom could have been an excellent choice wherein these educators would have shone up as great facilitators of knowledge and experience.


